Article: THE ROAD NOW TAKEN; THE EMERGING ALTERNATIVE SEGMENT HAS GROWN INTO A SIGNIFICANT PART OF THE WALL DECOR BUSINESS.(Housewares industry)

The alternative segment has added a new dimension to the wall decor category, having posted the strongest gain: 7.5 percent, to $415.69 million in retail sales for 2003.

HFN, as part of its exclusive State of the Industry Report, began tracking alternative wall decor two years ago, and has watched it grow into a business of its own, apart from framed art and mirrors.

HFN defines this classification as dimensional wall decor; framed and unframed plaques and tiles; clutter-busters, such as functional yet decorative mail stations with frames, mirrors and artwork; and memo boards and message stations that combine multifunctionality with an aesthetic that ...

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