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Article: New Product Launch: 10 Proven Strategies Uncovers the Techniques to Guarantee Launch Success.
- Article from:
- Business Wire
- Article date:
- October 6, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BOSTON -- With more than 33,000 new products fighting for consumer attention each year, developing an innovative way to launch a product is essential. New Product Launch: 10 Proven Strategies, is a first-of-its-kind look at how companies can improve the launch stage of the new product development process, and provides tips and tactics to guarantee launch success. The book also identifies common launch pitfalls that contribute to the dismal 75 percent failure rate among new products.
New Product Launch: 10 Proven Strategies is authored by Joan Schneider, president of Schneider & Associates, a Boston-based public relations firm specializing in introducing new ...