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Article: Exxon Mobil, Greenpeace Joust over Ads.
- Article from:
- The Dallas Morning News (Dallas, TX)
- Article date:
- September 23, 2002
CopyrightCOPYRIGHT 2002 The Dallas Morning News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: John Kirkpatrick
Sep. 23--Smiling kids. Serious workers. Fuel cells.
Those are some of the elements used by Exxon Mobil Corp. in a new ad campaign depicting the Irving-based company as the leader in fuel technology that is environmentally friendly.
The campaign's purpose is simply to "better inform people of the science and technology" of the company and the industry, said Suzanne McCarron, Exxon Mobil's communications manager and the supervisor of the campaign.
But the broadcast and print ads have garnered some unwanted attention. They weren't out a week before international environmental group Greenpeace criticized them as a ...