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Article: Ex-delivery boy making tons of dough by stretching pizza chain across Los Angeles. (Richard T. Swisher; L.A. Pizza Inc.)
- Article from:
- Los Angeles Business Journal
- Article date:
- April 27, 1992
- Author:
CopyrightCOPYRIGHT 1992 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Culver City-based L.A. Pizza Inc. will sell its 5 millionth pizza within a month, projected Richard T. (Rick) Swisher, founder-president of the 11-year-old company he has built to one of the largest pizza operations here.
Swisher, now 36, has had a love of pizzas since 1975 when he transferred as a sophomore to the University of Texas in Austin. Swisher arrived two weeks before classes were to start and found he could get a part-time job at $1.75 an hour by using his car to deliver pizzas.
While that was a dime an hour more than he could have earned working inside the
pizza store, Swisher soon concluded it was not a good deal after paying his car ...