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Article: Shock jock Howard Stern will head to satellite radio in `06.
- Article from:
- Chicago Tribune (Chicago, IL)
- Article date:
- October 6, 2004
CopyrightCOPYRIGHT 2004 Chicago Tribune. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jim Kirk and Maureen Ryan
CHICAGO _ Shock jock Howard Stern said Wednesday that he will move to satellite radio in 2006, launching what may be the biggest challenge to traditional radio since the arrival of television and freeing himself from government regulators.
Stern, whose salacious show reaches more than 12 million listeners in 46 markets, will move to Sirius Satellite Radio Inc. The fledgling subscriber-based radio system has been scratching for the right mix of content that will entice listeners to shell out $12.95 every month.
He's not coming cheap.
Sirius is paying roughly $500 million over five years to land Stern ...