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Article: Bergdorf's gives itself a high five. (Bergdorf Goodman designs new fifth floor of its New York, New York store to highlight a mixture of sportswear and designer clothing)
- Article from:
- WWD
- Article date:
- June 3, 1992
- Author:
CopyrightCOPYRIGHT 1992 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK - Bergdorf Goodman has taken its fifth floor to new heights.
In a dramatic departure from its more traditional kind of elegance, the floor blends top bridge lines with bejeweled T-shirts in a modern setting with highly flexible displays -- and no designer signs. The floor is called On Five.
Burton Tansky, Bergdorf's chairman and chief executive officer, called it "a floor for the future with a very contemporary feeling" and said it's designed to carry Bergdorf's to the year 2000. Industry sources place current volume for the floor in excess of $15 million, but Tansky said the store is projecting a 45 percent gain for the floor over the next ...
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