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Article: GameStop Corp. Joins Major League Gaming as Presenting Sponsor For 2004 Season; Specialty Retailer to Support Burgeoning Professional Video Game League.
- Article from:
- Business Wire
- Article date:
- October 7, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Major League Gaming (MLG), the official professional video game league for console game players, announced today that specialty entertainment software and video game retailer GameStop Corp. (NYSE:GME) will serve as the presenting sponsor for the second half of the 2004 season. The sponsorship package, valued at $100,000, provides GameStop a direct connection with the competitive console gaming community through event marketing, online promotion, in store appearances and advertising spots on MLG's video-on-demand service.
"There is a tremendous groundswell of excitement and support among the competitive video game community for professional video game ...