Article: Independent cell phone seller in Fresno, Calif., aims for Hispanic customers.

By Robert Rodriguez, The Fresno Bee, Calif. Knight Ridder/Tribune Business News

Oct. 8--When Anamiria Madrigal opened her first cell phone store in Fresno two years ago, she didn't wait for customers to come to her -- she went to them.

Madrigal set up displays at flea markets, cultural festivals and anywhere else she could reach her target audience: Hispanic consumers.

The strategy worked.

The 27-year-old Madrigal owns and operates three stores, including one inside the Wal-Mart in Madera and another in the Super Mercado in downtown Fresno. The company's main store is on Kings Canyon Avenue in Fresno.

Madrigal is an ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!