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Boise Cascade Launches New Brand Identity.
- Article from:
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The Times-News (Twin Falls, Idaho) (via Knight-Ridder/TribuneBusiness News)
- Article date:
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March 15, 2002
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Copyright informationCOPYRIGHT 2002 The Times-News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mar. 15--BURLEY, Idaho--Boise Cascade Corp. on Thursday said it is changing its trade name to Boise and launching a new brand identity to more accurately reflect the full scope and focus of its business.
The company's corrugated container plant in Burley is part of Boise's Paper Division, which now will be called Boise Paper Solutions.
"We are very pleased to introduce our new name and launch our new corporate identity," George J. Harad, chairman and chief executive, said in a statement. "Our new brand allows us to maintain continuity with Boise Cascade's distinguished heritage, while more clearly reflecting the business transformation we have undergone over the past ...
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