Article: Really Going In-Depth.

Gathering and acting on client feedback can require a more formal structure. Anne Elvgren, chief marketing officer for Blum Shapiro in W. Hartford, Conn., recalls that when she came to her firm about seven years ago, she found partners "deeply involved with their clients, and concerned about the quality of the services they provided. Yet there was no ongoing program in place to get feedback from clients."

She turned to Linda Labrie, a Rhode Island-based consultant in the legal marketing field. "She met with me and my managing partner to describe her methodology," says Elvgren. "We determined that the managing partner and I would conduct the meetings ourselves, ...

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