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Article: Stern's defection may push satellite radio to mainstream.
- Article from:
- St. Louis Post-Dispatch (St. Louis, MO)
- Article date:
- October 8, 2004
CopyrightCOPYRIGHT 2004 St. Louis Post-Dispatch. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Diane Toroian Keaggy
Shock jock Howard Stern fancies himself the "king of all media," emphasis on the word "all." Already a star on the FM dial, best-seller list, silver screen and television, Stern announced Wednesday he's taking his act to satellite radio in 2006. The move will free Stern to crack dirty jokes and utter obscenities without fear of reprisal from his nemesis, the Federal Communications Commission.
But more important, observers say, Stern's defection from terrestrial radio may push satellite radio from obscurity to the mainstream.
"After two years of being `the other,' satellite radio is developing its own content," said ...