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Article: Mattel Chooses Matrix Semiconductor as Memory Supplier for Juice Box Personal Media Player.
- Article from:
- Business Wire
- Article date:
- October 11, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SANTA CLARA, Calif. -- Matrix(R) 3-D Memory Supports High-Volume Content Distribution Application in Juiceware(TM) Cartridges
Matrix Semiconductor, Inc. -- a developer of high-density, low-cost, three-dimensional semiconductors -- today announced that Mattel, Inc. (NYSE:MAT) has selected the company's Matrix(R) 3-D Memory (3DM) as the means to store and share entertainment content for the Juice Box(TM) personal media player. These Matrix 3DM-based cartridges, dubbed Juiceware(TM), can contain up to 64 megabytes of on-the-go music and video entertainment for "tweens," a key consumer market demographic describing children ages eight through twelve.
Juice ...