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Article: Survey unveils high-tech ownership profile of American college students: ninety percent of students own computers.(tech briefs)(Brief Article)
- Article from:
- Black Issues in Higher Education
- Article date:
- September 23, 2004
- Author:
CopyrightCOPYRIGHT 2004 Cox, Matthews & Associates. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK
A national market survey, the 360 Youth College Explorer Study, reveals that 90 percent of American college students own their own computers and 65 percent have access to broadband Internet connections. The recently released survey findings unveiled the spending and high-tech ownership profile of American college students.
Estimates showed that students exercise $122 billion in spending power, including $24 billion in disctetionary spending, according to the study. The 360 Youth College Explorer Study was conducted by the New York-based Alloy Inc. and examined college students--aged 18 to 24 years, from two-year and four-year colleges and who ...