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Article: Digital Camera Ownership Moving Deeper into Mainstream Market, According to New InfoTrends/CAP Ventures Study.
- Article from:
- Business Wire
- Article date:
- October 12, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WEYMOUTH, Mass. -- Each year since 1997, InfoTrends/CAP Ventures has conducted surveys to track the adoption and usage of digital cameras. This year's survey of U.S. Internet households shows the penetration of digital cameras increasing to 59% of Internet households, up from 45% in 2003. As a result of rising penetration, the demographics of digital camera owners are shifting towards people of more moderate means. Additionally, women are increasingly more likely to own digital cameras and to spur the purchasing decision for the household.
While the demographics of digital camera owners continue to shift towards representing the average Internet user, digital ...