Article: Damien Hirst sells the contents of Pharmacy as the eagerly anticipated second Frieze Art Fair gets under way in London. In contrast, New York offers antiques, and Madrid, Spanish Old Masters.(Market Preview)

It is an intriguing thought that Pharmacy--the late and some might say great restaurant that until recently adorned London's Notting Hill--could lay claim to being the gesamtkunstwerk or 'total art work' of the late twentieth century. In 1997, Matthew Freud approached the enfant terrible of the Brit Art scene, Damien Hirst, with the idea of collaborating on a restaurant, and when Hirst discovered that not only would he supply the art work for the interiors but would have carte blanche in the design of absolutely everything, the project took off.

Hirst was involved with the design of every last detail, from the stained glass windows, the wallpaper and the logos on ...

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