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Article: Employee benefits brokers lead other channels in worksite sales.(Worksite Marketing)
- Article from:
- National Underwriter Life & Health
- Article date:
- September 27, 2004
- Author:
CopyrightCOPYRIGHT 2004 The National Underwriter Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THE NATURE OF THE WORKSITE landscape is changing. Historically, career agents and brokers specializing in voluntary or worksite sales dominated the worksite-voluntary benefits marketplace. But employee benefits brokers now claim the largest percentage of worksite sales in 2003 of any single producer segment, according to our company's 5th annual U.S. Worksite Study.
Several years ago, Eastbridge conducted a market segmentation study to learn more about the different types of producers who were selling worksite or voluntary products. (The terms "worksite" and "voluntary" are used interchangeably here to mean products sold to employees where they work and paid for ...