Article: MATTEL CHOOSES MATRIX SEMICONDUCTOR AS MEMORY SUPPLIER.

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SANTA CLARA, Calif.--(BUSINESS WIRE)--Oct. 11, 2004--

Matrix(R) 3-D Memory Supports High-Volume Content Distribution Application in Juiceware(TM) Cartridges

Matrix Semiconductor, Inc. -- a developer of high-density, low-cost, three-dimensional semiconductors -- today announced that Mattel, Inc. (NYSE:MAT) has selected the company's Matrix(R) 3-D Memory (3DM) as the means to store and share entertainment content for the Juice Box(TM) personal media player. These Matrix 3DM-based cartridges, dubbed Juiceware(TM), can contain up to 64 megabytes of on-the-go music and video entertainment for "tweens," ...

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