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Article: Slice of the market: processors offer prepackaged deli meats in more forms and package formats.(Pre-Packaged Lunch Meat)
- Article from:
- The National Provisioner
- Article date:
- August 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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If you hang it, they will come. That seems to be the mantra of processors offering prepackaged deli meats hoping to appeal to consumers preferring packages that are easy to use and re-use.
Once a cousin of sorts to deli meats sold at the service counter, refrigerated sliced lunchmeats now represent a $3.07-billion business. Whether processed from beef, pork, chicken, or turkey, sliced lunchmeats continue to grow in popularity reflected in 4.4-percent sales growth over the past year.
From a brand perspective, it's been a mixed bag. The Oscar Mayer brand from Northfield, IL-based Kraft Foods tops the category, with a recent sales increase of 4.1 percent, ...
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