|
|
Article: Brazil: Gillette market share in Brazil.
- Article from:
- South American Business Information
- Article date:
- October 13, 2004
CopyrightCOPYRIGHT 2004 COMTEX News Network, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Brazil, Oct 13, 2004 (Valor Economico /SABI via COMTEX)
Although Gillette concentrate investments in the development of modern disposable razors like Mach3, the company still owns a 23% share in the Brazilian market with old products. The group reported a 12.2% share in the modern disposable razor market (Mach3 and SensorExcel) in Sep 2001-Aug 2002, decreasing to 10.2% in Sep 2003-Aug 2004. The Brazilian market moves 1bil units per year - US$350mil - and is among the main three markets with China and the US. Gillette owns an 80% market share. In the blade/ cartridge market, it owns a 66.1% share, disputing with Bic (24.1%), Persona (1.4%) and Schick (1.8%). In the ...