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Article: Internet lead generation: who really delivers? Achieving maximum results in e-franchising.(Lead Generation)
- Article from:
- Franchising World
- Article date:
- September 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 International Franchise Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Recently, I was engaged in a conversation with a franchisor, inquiring about our lead generation services. The franchisor had spent considerable time contacting franchise search engine Web sites and essentially all described themselves as being the best and the number one site in generating quality leads interested in buying a franchise. And of course, because they were claiming to be the best, they felt very comfortable asking for a "king's ransom" in fees to participate.
With budgets as tight as they are, how does a franchisor choose the best Internet marketing partner? How do you know which sites offer the best value and services? You don't have to be an ...