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Article: Portrait studio promotes pet portraits with Basset Bash: digital minilab ideas.(Retailing)
- Article from:
- PMA Magazine - Connecting the Imaging Communities
- Article date:
- October 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 PMA Magazine. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ann Markley only bought her photo shop, Ann Chase Photographic Services, Woodinville, Wash. (www.annchase.com), named after Markley and her eight-year-old daughter, Chase, a year ago.
After investing in an Agfa 101.d digital minilab, a new digital camera for the store's portrait studio, and other equip-ment, Markley works hard to bring in customers and earn a return on her investments.
Just the right opportunity presented itself in the Basset Bash, an annual event honoring the droopy-faced pups, held in conjunction with the All Fool's Day Parade.
Markley decided to offer a special discount on pet portraits to walk-in customers on the day of the ...