Article: Niagara University ''Falls'' for Pepsi-Cola.

SOMERS, N.Y. -- The Pepsi Bottling Group (NYSE:PBG) today announced a seven-year agreement with Niagara University, including exclusive vending, retail and pouring rights at the Dwyer Arena, the Gallagher Center and all university locations.

The agreement includes category exclusivity for all Pepsi-Cola products, including Pepsi, Diet Pepsi, Pepsi Edge, Sierra Mist, Mountain Dew, Aquafina bottled water, Tropicana juice drinks, Dole 100% Juice and Lipton Iced Tea.(1) Prior to this agreement, PBG served the university on a non-exclusive basis.

"We're thrilled to take our relationship with Niagara University to the next level," said Michael Matney, Vice ...

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