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Article: Online ad sales expected to keep growing in '05; Double-digit increase for record third quarter in a row surpasses '90s boom.(Advertising)
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- Article date:
- October 11, 2004
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Byline: KATE MADDOX
There was good news for the online ad industry at Interactive Advertising World last month: Internet ad revenue reached $4.6 billion in the first half of 2004, up 39.7% over the first half of 2003.
The Internet ad revenue report, conducted for the Interactive Advertising Bureau by PricewaterhouseCoopers, was released on Sept. 20, the opening day of Interactive Advertising World in New York during Advertising Week.
For the second quarter of this year, online ad revenue totaled $2.4 billion, up 42.7% over the second quarter of 2003.
IAB President-CEO Greg Stuart said Internet advertising has now exceeded the boom ...