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Article: LILLIAN VERNON CATALOG ENTERS A NEW CHAPTER.(Lillian Vernon Corp.)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- October 11, 2004
- Author:
CopyrightCOPYRIGHT 2004 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Allison Zisko
RYE, N.Y.-Flip through the latest Lillian Vernon catalog and you'll find yourself turning the pages a little more slowly and studying the products a little more carefully.
This is not your mother's Lillian Vernon catalog.
One year after being purchased by ZelnickMedia, the same company that owns the Time Life license, Lillian Vernon is less decorative and less knickknack-oriented and more focused on useful, practical and stylish items.
"This is a more focused approach," said David Hochberg, vice president of public affairs. "The old Lillian Vernon used to be all things to all people."
Since being ...