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Article: New car magazine will be aimed at younger readers.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- October 15, 2004
CopyrightCOPYRIGHT 2004 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Matt Nauman, San Jose Mercury News, Calif. Knight Ridder/Tribune Business News
Oct. 15--Think of MPH, a new car magazine from the publisher of the National Enquirer, as part Maxim and part Car and Driver.
"Is there a magazine speaking to a young guy in his 20s or 30s who is into cars, but doesn't care who Juan Fangio or Dan Gurney is?" asks Eddie Alterman, the 32-year-old editor in chief of MPH (Maximum Performance + Horsepower) that hit newsstands with its first issue last week.
Those two star racecar drivers of the distant past, and the cars from their eras, still populate stories in the four big buff books, as the car-enthusiast ...
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... ... publishers and the Internet, the San Jose Mercury News and NETCOM On-Line Communication ... and advertising information, the San Jose Mercury News recommends NETCOM's NetCruiser ... NETCOM's relationship with the San Jose Mercury News means NETCOM's more than 80 ...
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