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Article: New magazine for men focuses on cars, women.
- Article from:
- San Jose Mercury News (San Jose, CA)
- Article date:
- October 15, 2004
CopyrightCOPYRIGHT 2004 San Jose Mercury News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Matt Nauman
Oct. 15--Think of MPH, a new car magazine from the publisher of the National Enquirer, as part Maxim and part Car and Driver.
"Is there a magazine speaking to a young guy in his 20s or 30s who is into cars, but doesn't care who Juan Fangio or Dan Gurney is?" asks Eddie Alterman, the 32-year-old editor in chief of MPH (Maximum Performance plus Horsepower) that hit newsstands with its first issue last week.
Those two star race-car drivers of the distant past, and the cars from their eras, still populate stories in the four big buff books, as the car-enthusiast magazines (Car and Driver; Road & Track; Motor Trend; and ...