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Article: LIAM is gone, long live LIAM!(The Editor's Edge)(LIFE Insurance Awareness Month)
- Article from:
- National Underwriter Life & Health
- Article date:
- October 11, 2004
- Author:
CopyrightCOPYRIGHT 2004 The National Underwriter Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SEPTEMBER IS GONE AND LIFE Insurance Awareness Month is history. Long live Life Insurance Awareness Month!
A lot of time and effort went into making the promotion, spearheaded by the Life and Health Insurance Foundation for Education, a success. There was a lot of advertising and publicity activity in the consumer media, and LIFE's efforts were joined by numerous life insurance companies that did similar promotions of their own.
For a campaign like this, it is necessary to compress a lot of activity and effort into a definite amount of time in order to make a splash. But it seems to me that the whole purpose of LIAM was to start to raise the public's ...