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Article: Message at NAVA: keep it simple.(Meeting Coverage)(National Association for Variable Annuities)
- Article from:
- National Underwriter Life & Health
- Article date:
- October 11, 2004
- Author:
CopyrightCOPYRIGHT 2004 The National Underwriter Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THE NEED TO DELIVER A SIMPLE message and a simpler variable annuity product was a theme that threaded through the sessions of the annual meeting of the National Association for Variable Annuities.
A simple product reduces suitability problems, makes it easier for the advisor to understand, increases sales and reduces risk that features such as guarantees can create, said speakers here.
A consistent message is needed to reach consumers and consistently putting the customer first is also needed today, said John Kennedy, vice president and national sales director of the brokerage division at PLANCO, a unit of Hartford Life Insurance Company, Hartford, Conn.