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Article: YooMedia Makes a Date With ITVi Anytime and Sky Active.
- Article from:
- PR Newswire Europe
- Article date:
- October 19, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LONDON, October 19 /PRNewswire/ -- YooMedia, the interactive entertainment group, is to offer one of the UK's best-known dating services to ITV viewers in digital satellite homes, via an interactive link to its Dateline service within Sky Active. ITV is the UK's biggest commercial broadcaster and is launching its new ITVi anytime service on ITV 1 and ITV 2 on Sky this month.
Dateline has already enjoyed success on the Sky Active TV portal, with dating the second most popular interactive TV service after games. The extension of Sky Active's services to ITVi anytime will mean that viewers can press the red button to try out interactive dating from the comfort ...