Article: JOHN FRIEDA'S NEW MANE MAN.

Byline: Dana Wood

NEW YORK -- John Frieda wooed this man for five solid years.

An editorial superstar with just a handful of true peers, hairstylist Serge Normant proved elusive prey for Frieda, who has long prided himself on luring megatalents such as Sally Hershberger, Sharon Dorram and Christophe Robin to headline his salons. Over the years, Frieda's equally star-studded editorial team also has included the likes of Orlando Pita, Kerry Warn, Rick Haylor and Danilo.

Imagine his frustration, then, at not being able to forge a working alliance with the guy Julia Roberts, Sarah Jessica Parker and Julianne Moore have on speed dial.

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