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Article: SOM ON DISPLAY AT AUDEMARS PIGUET.(Peter Som)
- Article from:
- WWD
- Article date:
- October 19, 2004
- Author:
CopyrightCOPYRIGHT 2004 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Rosemary Feitelberg
NEW YORK -- Peter Som has scored some prime real estate on Manhattan's 57th Street -- if only for a week.
Thanks to Audemars Piguet, the designer's dresses are on display in the luxury watchmaker's store including its windows at 40 East 57th Street. Tonight the fresh-faced designer will show off his easy-breezy dresses at a Vogue-sponsored fashion show and cocktail party. The magazine helped Audemars Piguet pluck Som for the occasion.
In addition to the 57th Street store windows, Som has set up vignettes in the three-tiered space. The beach and Cecil Beaton's surrealistic photographs provided the inspiration for ...