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Article: EGV Entertainment banking on Playboy bunny for profits in Thailand.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- October 22, 2004
CopyrightCOPYRIGHT 2004 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Nondhanada Intarakomalyasut, Bangkok Post, Thailand Knight Ridder/Tribune Business News
Oct. 22--After being around for over five decades, the Playboy brand is coming back into vogue, trend watchers say.
The bunny girl logo, for years equated with hedonism and scantily clad beauties, is seeing renewed popularity among the younger generation, with marketers saying it reflects the trend toward less conservative lifestyles among young professionals and working people in Thailand.
To capitalise on the trend, second-ranked cinema chain EGV Entertainment Plc has joined with Lumyook (Millennium 2002), the importer of Playboy merchandise and ...