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Article: Picking leaves of innovation: how do you sustain the viability of an age-old trade in the face of a quickly changing modern world? Ask Sri Lanka's tea traders, they are used to change.
- Article from:
- Tea & Coffee Trade Journal
- Article date:
- October 20, 2004
- Author:
CopyrightCOPYRIGHT 2004 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Since its independence from the British in 1948, Sri Lanka, then known as Ceylon (hence, "Ceylon" tea), has been a place of continual change. Specifically, Sri Lanka's tea industry has weathered not only the fluctuations of its country's industrial focus and international trade agreements but also the economic instability of ethno-centric unrest. After years of riding the changing social and political tides, Sri Lanka's solution to its current task of sustaining and hopefully improving the economic and social viability of its tea trade is innovation. Sri Lanka has chosen to rely on its keen ability to think outside the box, to use originality and creativity and to keep ...