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Article: Wells Fargo Home Mortgage Expands Sales Force in California Dedicated to Serving Diverse Communities; Plans Include 30 New Stores, Launch of Multi-Million Dollar Ad Campaign for Hispanic, African American and Asian Homebuyers.
- Article from:
- PR Newswire
- Article date:
- October 22, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DES MOINES, Iowa, Oct. 22 /PRNewswire/ -- Wells Fargo Home Mortgage, the nation's leading lender to minority homebuyers, today announced that it is significantly expanding its commitment to serving the needs of California's burgeoning Latino, African American and Asian American homebuyer population.
Over the next few months, Wells Fargo Home Mortgage plans to continue efforts to open 30 new stores in diverse neighborhoods and hire more than 250 dedicated and in-language home mortgage consultants to increase the size of its diverse sales force. In addition, the company has launched a multi-million dollar, multi-lingual, in-culture advertising campaign to reach ...