Article: 2 DICK'S STORES JOIN COMPETITIVE MARKET SPORTING GOODS SELL WELL IN MADISON, BUT THERE ARE 150 SPORTS-RELATED RETAIL STORES.(BUSINESS)

Byline: Marv Balousek Wisconsin State Journal

The opening this weekend of Dick's Sporting Goods stores at East Towne and West Towne malls means the Madison area's already-competitive sporting goods retail scene will become even more so.

Sports is a high priority to many area residents, and that translates into robust sporting goods sales, retailers say. But the two new Dick's stores are among nearly 150 sports-related stores in the Madison area.

Dick's Sporting Goods is the nation's third-largest sporting goods retailer with 221 stores in 32 states, over 10,400 employees and more than $2 billion in annual sales. Wal-Mart is the nation's ...

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