Article: William Shatner Attends ''Heinz Pours It On For Charity'' Auction to Raise More Than $45,000.

NEW YORK -- Four Swarovski-Jeweled Heinz Ketchup Celebrity Talking Label Bottles Sought Fame -- and Found Fortune -- at Sotheby's Auction

William Shatner joined Heinz at the microphone during this afternoon's "Heinz Pours It On For Charity" auction at Sotheby's in New York City, helping to bring the total raised for charity through the Heinz Ketchup Celebrity Talking Labels campaign to more than $45,000.

At a champagne brunch and auction at Sotheby's, New York's premier auction house, Emmy-Award winning actor William Shatner and more than 100 guests clamored -- paddles in hand -- to own one of the four jeweled Heinz Ketchup Celebrity Talking Label ...

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