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Article: Research and Markets: Asian Credit Card Issuers Using Price Based Strategies Such As Risk Based And Delinquency Pricing.
- Article from:
- Business Wire
- Article date:
- October 25, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c7974) has announced the addition of Product Differentiation in Asia-Pacific Credit Cards to their offering
Introduction
In Asian card markets issuers are using various strategies to achieve differentiation including price based strategies such as risk based and delinquency pricing, and non-price based strategies such as premiumization and altering the appearance of cards. This briefing considers which of these strategies is likely to be the most successful and what else issuers can do to achieve differentiation.
Scope
Covers major markets in ...