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Article: Marketers Should Pay to Play - Why Search Engine Optimization is Not Enough; Many marketers Are Obsessed With Optimizing Their Web Sites For 'Free Rankings' in Search Engines. However, One Search Engine Expert Advises Marketers to Protect Their Businesses by Not Investing in an Optimization-Only Strategy.
- Article from:
- PR Newswire
- Article date:
- October 25, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THOUSAND OAKS, Calif., Oct. 25 /PRNewswire/ -- Many marketers are obsessed with optimizing their web sites for "free rankings" in search engines. However, one search engine expert advises marketers to protect their businesses by not investing in an optimization-only strategy.
"The search engine landscape has changed dramatically over the past few years," says Catherine Seda, author of "Search Engine Advertising, Buying Your Way to the Top to Increase Sales" (New Riders Publishing 2004). "Today, many search engines no longer provide free search results. Companies must pay to be listed there. If they don't pay up, they're missing the opportunity to reach a lot of ...