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Article: Nintendo Launches Massive Media Blitz for Debut of Nintendo DS; 'Touching is Good' Campaign Features Provocative Spots.
- Article from:
- Business Wire
- Article date:
- October 25, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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REDMOND, Wash. -- Do not adjust your TV sets. The sultry voice you hear emanating amid the static heralds Nintendo's massive, multimillion-dollar "Touching is good" campaign to spread the word about the innovative, touch- and dual-screened Nintendo DS(TM). The new hand-held video game and communications system launches Nov. 21, and will be backed by the largest launch program ever for a Nintendo product.
Since childhood, we've been told "please do not touch" -- don't touch that lamp, stop touching your food and don't touch anything in this store. Nintendo DS changes those rules. The "Touching is good" multimedia campaign creatively touts the unique features of ...