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Article: Rich-media vendors face pricing pressure: as CheckM8 slashes its rates for rich-media ad formats, will the market follow suit to meet increased demand, or continue to concentrate on quality of service?(News Analysis)
- Article from:
- New Media Age
- Article date:
- October 14, 2004
- Author:
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ad technology supplier CheckM8's decision to drop prices for rich-media formats in the UK suggests a rich-media price war, as predicted by NMA earlier this year, is set to kick off.
Despite being in the UK market for more than a year, CheckM8 has yet to make a huge impact, with top vendors Tangozebra and Eyeblaster taking the lion's share of the market.
The Israel-based firm recently brought UK company Goallover on board to distribute its products in the UK. In a bid to get more agencies and publishers to use CheckM8 formats, Goallover MD Robin Caller has slashed CPM (cost per thousand) rates for all 64 of CheckM8's rich-media formats to 1 [pounds ...