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Article: Bad Weather Equals Bad News for Satellite-TV Viewers; Survey Finds Rain and Snow Interference is Top Reason Satellite-TV Users Would Switch to Cable TV.
- Article from:
- Business Wire
- Article date:
- October 25, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEWTONVILLE, Mass. -- Weather-related reception problems were ranked as the top reason satellite users would consider switching from satellite to cable TV, according to a new survey by Lyra Research's DTV View group. Commonly called rain fade, rain or snow may interrupt satellite-TV reception. Viewing TV without rain fade is cited as the biggest inducement for subscribers to make the switch to cable-TV service (see figure). These findings are featured in the new report, Relishing the Dish: A Satellite-TV User Survey.
"To woo satellite subscribers, the cable industry has focused on features such as local-channel reception, video-on-demand, and bundling with ...