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Article: Asian credit card issuers using price based strategies such as risk based and delinquency pricing.
- Article from:
- M2 Presswire
- Article date:
- October 22, 2004
CopyrightCOPYRIGHT 2004 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-22 October 2004-Research and Markets: Asian credit card issuers using price based strategies such as risk based and delinquency pricing(C)1994-2004 M2 COMMUNICATIONS LTD
RDATE:10252004
Research and Markets (http://www.researchandmarkets.com/reports/c7973) has announced the addition of Product Differentiation in Asia-Pacific Credit Cards to their offering
Introduction In Asian card markets issuers are using various strategies to achieve differentiation including price based strategies such as risk based and delinquency pricing, and non-price based strategies such as premiumization and altering the appearance of cards. This briefing ...