Article: Howard Singerman on Pop noir.(Helter Skelter)

Pop artists took a professional interest in products and packaging in the '60s: Commercial design offered not only new source material--Campbell's Soup labels or Brillo boxes--but the model for a whole new way of doing business. Across the decade, modern museums learned their design lessons as well as the artists did, perhaps even better. "Art has entered into the media system," wrote Harold Rosenberg in 1968, arguing that the "archetypal creation of the media is the package, whether it contains cornflakes, a 240-horsepower motor or a retrospective exhibition of the paintings of Jackson Pollock." (1) Rosenberg's system is now business as usual, and the packages put ...

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