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Article: HMC Puts Independent Hotels on Level Playing Field with Global Hotel Rewards.
- Article from:
- Business Wire
- Article date:
- October 27, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEWPORT BEACH, Calif. -- HMC (Hospitality Marketing Concepts), the leading solution provider of travel industry membership and database management programs, introduces a powerful tool that puts small hotel groups and independent hotels on a level playing field for reward programs.
Global Hotel Rewards is a dual-branded guest loyalty program designed, operated and managed by HMC on behalf of participating hotels. Consumers can become program members for free, and then earn points based on eligible spending at participating hotels. By frequenting participating hotels, members can accelerate their status to higher benefits tiers and earn bonus points. Points may be ...