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Article: PG Tips.(4Independents)(Brief Article)
- Article from:
- Grocer
- Article date:
- October 16, 2004
CopyrightCOPYRIGHT 2004 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The PG Tips brand is a national institution in its own right, worth 109.4m [pounds sterling]. Launched in 1930, it has grown to become the UK's favourite brand of tea [Millward Research].
In 1996 it launched the revolutionary Pyramid tea bag and in May 2003 took this a stage further with the Freeflow Pyramid Bag that was designed to enhance the PG Tips taste. This was followed in July 2003 by the introduction of PG 2 Go!--an out of home all in one Freeflow Pyramid tea bag in a cup.
The latest innovation for the brand is the ...