|
|
Article: New Citrus Ads Tout the Health Benefits of Orange Juice; Florida Department of Citrus Maintains Marketing Efforts to Grow Consumer Demand in Spite of Hurricane Crop Losses.
- Article from:
- PR Newswire
- Article date:
- October 27, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
LAKELAND, Fla., Oct. 27 /PRNewswire/ -- Despite a hurricane-tossed citrus crop, the Florida Department of Citrus (FDOC) plans a multi-faceted marketing campaign to encourage consumers to drink more Florida orange juice for its many health benefits. In fact, the first of six new television commercials are slated to debut Tuesday, November 2, in time to take advantage of Election Day viewer ratings.
"We've had a tough year in the Florida citrus business, but we've been down before and our industry is resilient," said Dan Gunter, FDOC executive director. "In spite of the crop losses we've suffered, we have enough orange juice to meet consumer demand in the coming ...