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Article: Magazine of the Year: Us Weekly; Reinvigorated Wenner title makes connection with young women; advertisers follow in droves.(Magazines: The A-List)
- Article from:
- Advertising Age
- Article date:
- October 25, 2004
- Author:
CopyrightCOPYRIGHT 2004 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: JON FINE
Jann Wenner is taking the high road.
This is kind of funny, because he's talking about Us Weekly.
"A bra strap slipping, dirty shoes, Britney walking barefoot-they're fun,'' says the sharply dressed, slightly stubbled chairman of Wenner Media, who's gazing down, mogul-style, onto midtown Manhattan from his hushed corner office. "To show people's unfortunate body parts, which the Star has''-it has, both traditionally and under the leadership of former Us Weekly editor/reinventor Bonnie Fuller-"that's just uncomfortable. It's compelling, but it's uncomfortable.''
Ah, yes. Us Weekly: class act.
Roll your eyes; ...