Article: HMC RELEASES GLOBAL HOTEL REWARDS PROGRAM.

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NEWPORT BEACH, Calif. (BUSINESS WIRE) Oct 27 - HMC (Hospitality Marketing Concepts), the leading solution provider of travel industry membership and database management programs, introduces a powerful tool that puts small hotel groups and independent hotels on a level playing field for reward programs.

Global Hotel Rewards is a dual-branded guest loyalty program designed, operated and managed by HMC on behalf of participating hotels. Consumers can become program members for free, and then earn points based on eligible spending at participating hotels. By frequenting participating hotels, members can ...

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