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Article: RALPH'S RUGBY PITCH.(Ralph Lauren's plans for Rugby store)
- Article from:
- WWD
- Article date:
- October 26, 2004
- Author:
CopyrightCOPYRIGHT 2004 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Lisa Lockwood
BOSTON -- Ralph Lauren's newest goal is to capture the burgeoning college market with a new vertical retail concept called Rugby.
"It's the new Polo," said Lauren, giving a tour of the first 2,500-square-foot Rugby store, which opened Saturday at 342 Newbury Street here. Geared to the collegiate set, the Rugby store offers a preppy lifestyle collection at more affordable price points than Lauren's Blue Label (only available at Ralph Lauren stores) and Black Label and Collection (sold at select department and specialty stores as well as Ralph Lauren stores.) Rugby will be around 40 percent less expensive than Blue Label in some ...
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