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Article: AIR MILES PROGRAM ANNOUNCES ADDITION OF NINE MAJOR CORPORATE SPONSORS; ADDS 40 NEW BRANDS AS WELL AS LARGEST WIRELINE CELLULAR PHONE COMPANY
- Article from:
- PR Newswire
- Article date:
- July 22, 1992
CopyrightCOPYRIGHT 1992 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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AIR MILES PROGRAM ANNOUNCES ADDITION OF NINE MAJOR CORPORATE SPONSORS; ADDS 40 NEW BRANDS AS WELL AS LARGEST WIRELINE CELLULAR PHONE COMPANY
BOSTON, July 22 /PRNewswire/ -- Loyalty Management Group, Inc. announced today the addition of Coors Brewing Company, The Gillette Company, GTE Mobile Communications, Keyes Fibre Company, Lever Brothers, Thomas J. Lipton, Rexall Consumer Products/Sundown Vitamins, Scott Paper Company, and Van Den Bergh Foods as participating sponsors in the AIR MILES(R) program. The AIR MILES program, which rewards frequent buyers with free travel for purchasing everyday products and services, was launched in April with 14 initial sponsors.
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